About
hoffa gud tay?!
..'hoffa gud tay', many great quotes were made famous by Calvin. He's jumping out of the box above. Maybe you know him?
I want to inspire people to jump out of the box and explore new ways, consider innovative concepts and disrupt outdated business models.
Hoffa gud tay is founded in 2022. Operating out of Aarau, Switzerland.
Edwin Kiewiet (1970)
CEO Partner Founder
I was born in a no-man's land area in the province of GRONINGEN. Close to the Wadden Sea with its polders, dikes, small villages and horizons.
I did my masters in the vibrant city Groningen and moved to Amsterdam in my roaring twenties.
In 2001, I moved to AARAU in Switzerland without really leaving the SPIRIT from Amsterdam and the Netherlands.
Enjoyed 20 years working in a global corporate setting in Zürich, married and got 2 sons.
Switzerland and Holland is a perfect MATCH. In many ways.
The vibes in AMSTERDAM, close to the windy seaside. The toughness of the mountains, the precision of the referendum in Switzerland.
Combine those 2 and you have the
ZEITGEIST.
The sentence of this company?
Re-define what's cool.
Break windows. Create IMPACT. Feel the frustration.
Team up with serious FRIENDS and partners.
We all agreed we definitely need a better world.
My personal mission is to have a good time and focus on the positive.
Live like an Amsterdammer in Switzerland. Love the BEACH like a Swiss.
Play like Roger Federer at Wimbledon.
I adored Johan Cruijff in AFC AJAX, Barca and Oranje.
This endeavour hoffa gud tay is my 'Laat me' ('Let me'), the great song from Ramses Shaffy.
Happy to connect with you on LinkedIn.
hoffa gud tay
